In this installment of our series on technological innovation at the American Arbitration Association® (AAA®), we explore the transformative power of AI in marketing with Jason Cabrera, AAA manager of marketing automation, and Bridget McCormack, AAA president and CEO. They discuss the creation and application of AI-driven marketing personas, offering insights into how these advanced tools are reshaping client engagement and service delivery in dispute
By: Kendal Enz
In our ongoing series on technological innovation at the American Arbitration Association® (AAA®), we delve into how our employees are pioneering emerging technologies to enhance our work and address complex challenges. Today’s feature is a conversation with Miroslava Schierholz, AAA-International Centre for Dispute Resolution® (AAA-ICDR®) assistant vice president of the ICDR Case Management Centre, and Bridget McCormack,