By: Lance K. Tanaka, Vice President, AAA Commercial Division and Sports Arbitration Practice
Brand and reputation are everything in professional and scholastic athletics. No sports organizations, individual athletes, or coaches want their dirty laundry aired in a public courtroom, where the media can pick it up and broadcast to the entire world.
As in other industries, legal disputes inevitably arise in sports. However, since fan support is key to their survival, negative media coverage stemming from a legal dispute is potentially more devastating to leagues, teams,